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This was disappointing on multiple levels.
1) Holly Holm is considered very boring by people who know of her in MMA and this interview only served to strongly reinforce that negative impression.
2) Ariel Helwani is considered by many MMA fans to be one of the best analysts/interviewers in the sport and this segment demonstrated just how low that bar is. Damn, he was terrible in this one.
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It's a good 10 minutes too long and filled with a lot of talking without saying much.
Ariel's "MMA hour" lasts 4-5 hours generally. There's bound to be some drab points. It's way too long for me personally - I could never listen to all that straight.
In their defence, however, the internet and social media are changing the way people - especially young people - "consume" sport and MMA is a sport that has "grown up" with the internet and makes very good use of it. It might seem unprofessional, slow and awkward at times, but people like the accessibility that Ariel can just call a fighter up in the middle of the week and get them to chew the fat for 20+ minutes and probe deeper into recent 'twitter beefs' etc... Fans feel closer to the sport.
A lot of older, more established sports are seeing their audiences shrink. Quite dramatically so in some cases. A big part of that is because they are failing to embrace social media and the internet in the way MMA does.