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Why they put so much attention to this part before the fight? Do you think that it really has an impact on the fight´s outcome?
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It is not intended to impact the fight itself. They put attention on it, because they want people to buy the pay-per-view. The less interest people have in something, the less they will pay for it. Dramatic staredowns and commercials featuring trash talk help drive PPV sales.
EVERY single professional fighter wants to make money.